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South Korean Marketing & Market Research News

South Korea and North Korea are two separate countries. North Korea remains in poverty while South Korea is a major economic power. This page focuses on South Korea, although some news headlines refer to North Korea.
South Korean News Sources
Korea Times One of the few South Korean newspapers on the Web in English - General content
Korea Economic Weekly Good source for Korean economic news with many implications for marketing strategy
Korea Trade News Another useful source for trade and economic news. In English and Korean
Korean Economic Daily Not to be confused with the Economic Weekly - the name speaks for itself...
The Seoul Times General daily news from South Korea's capital city Seoul

Asia Market Research News - South Korea

WPP invests in South Korean advertising market growth:  Global advertising, branding and market research conglomerate 'WPP' yesterday signalled their confidence in South Korean economic and consumer growth prospects with the acquisition of 36% of 'LG Ad', South Korea's largest advertising agency, by group properties 'Ogilvy' and 'Young & Rubicam'. [Dec 5 2002]

Daewoo Exports Up:  Bloomberg reports that South Korea's auto-maker Daewoo Motor is selling more cars as the export market re-starts.  [Mar 5 2002]

Korea's female chatterboxes:  South Korea is among the top Asian nations in terms of internet use. A recent survey has concluded that South Korean women are the biggest chatterboxes. Now how do we target them? [Feb 25 2002]

Gucci Bullish on Asian luxury goods market:  More optimism on the South Korean consumer market today, and also for the luxury goods market in East Asian as a whole.  [Feb 19 2002]

South Korea on the rebound:  Influential global investment organizations and research institutes are raising their forecasts for the growth of the Korean economy this year. [Feb 14 2002]

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