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December 05, 2002
WPP invests in South Korean advertising market growth:
Global advertising, branding and market research conglomerate 'WPP' yesterday signalled their confidence in South Korean economic and consumer growth prospects with the acquisition of 36% of 'LG Ad', South Korea's largest advertising agency, by group properties 'Ogilvy' and 'Young & Rubicam'.
Read more at: WPP invests in South Korean advertising market growth
March 05, 2002
Daewoo Exports Up:
Bloomberg reports that South Korea's auto-maker Daewoo Motor is selling more cars as the export market re-starts.
Read more at: Daewoo Exports Up
February 25, 2002
Korea's female chatterboxes:
South Korea is among the top Asian nations in terms of internet use. A recent survey has concluded that South Korean women are the biggest chatterboxes. Now how do we target them?
Read more at: Korea's female chatterboxes
February 19, 2002
Gucci Bullish on Asian luxury goods market:
More optimism on the South Korean consumer market today, and also for the luxury goods market in East Asian as a whole.
Read more at: Gucci Bullish on Asian luxury goods market
February 14, 2002
South Korea on the rebound:
Influential global investment organizations and research institutes are raising their forecasts for the growth of the Korean economy this year.
Read more at: South Korea on the rebound
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Asian Market Research News provides the latest news relating to the practice of market research in Asian countries, industry and consumer surveys, economic prospects, case studies, market and branding strategy & market entry. It is intended for business marketing professionals targeting Asian markets.
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