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December 20, 2002
Malaysia bans Toyota ad:
Some surprise expressed in Asian and regional advertising circles this week when a Toyota ad featuring popular U.S. film actor Brad Pitt - a celebrity endorser which market research has shown to be of high value among several Asian consumer market segments - was banned. Even more so that the campaign had already been running in Malaysian newspapers and print for several months.
Read more at: Malaysia bans Toyota ad
June 16, 2002
Malaysian consumer spending commences a tentative recovery:
While a consumer led recovery is established north of the border in Thailand, Malaysia's consumers are acting just a little more conservatively. While car sales have been up for a while, a reliable indicator of a promising economy, a broad-based consumer led recovery has been slower to get into gear.
May 16, 2002
The Malaysian Advertising Code of Ethics for TV and Radio:
Every country has an advertising code for the broadcasting of commercials, and Malaysia is no exception. But the extent of government control varies markedly between countries and some broad understanding of the "Malaysian way" can be gleaned from studying the code.
May 06, 2002
Business Week positive on Malaysia:
Well, we may have said it already, but its nice to know that Business Week agrees with us that just right now business-wise, Malaysia is the place to be...
Read more at: Business Week positive on Malaysia
April 21, 2002
Malaysia feels the global retail heat:
Global retailing names like Tesco and Carrefour are changing the way South East Asians shop. The mega-mall is drawing shoppers away from small, local and or family businesses...
Read more at: Malaysia feels the global retail heat
March 22, 2002
BMW makes commitment to Malaysia:
Malaysia provides some hint of competition to Thailand's position as the 'Detroit' of South East Asia with a deal announced between BMW and Malaysia.
Read more at: BMW makes commitment to Malaysia
March 11, 2002
Malaysia spins to Chinese tourists:
Ten million mainland Chinese travelled overseas in 2001, and Malaysia is pitching to them..
Read more at: Malaysia spins to Chinese tourists
February 22, 2002
Malaysian 2001 GDP up slightly - economists forecasts:
After excellent growth of 8.5% in 2000, Malaysian GDP was expected to be flat in 2001 due to a moribund export market due to global slowdown. Prior to the release of official figures, most economists are expecting a modest rise.
Read more at: Malaysian 2001 GDP up slightly - economists forecasts
New car sales herald recovery in Malaysia:
There is some excitement around the traps about a Malaysian recovery. During the slow down, Malaysia more than other competing economies, was able to curb inflation, and keep costs low. Yes... and that includes business costs. Car sales are up, and that's a good sign of any consumer-led recovery.
Read more at: New car sales herald recovery in Malaysia
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Asian Market Research News provides the latest news relating to the practice of market research in Asian countries, industry and consumer surveys, economic prospects, case studies, market and branding strategy & market entry. It is intended for business marketing professionals targeting Asian markets.
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