August 14, 2003
Asian consumer growth index bullish for Thailand, China and India: Asia Market Research dot com's August update to the Asian Consumer Growth Prospects Index is marked by the first tentative upturn for the long suffering Japanese consumer market, more confidence in the Chinese consumer market with the containment of SARS, and a quite substantive uptick for India (and to a lesser extent Pakistan), where decreased tensions with each other has reduced country risk significantly.
April 14, 2003
Consumer growth prospects fall in the wake of SARS: April's Asian Consumer Growth Index, AMR's index of consumer growth prospects for the next 12 months, shows almost all of the 12 economies surveyed on the decline, in particular Hong Kong, Singapore and China.
Read more at: Consumer growth prospects fall in the wake of SARS
April 04, 2003
SARS strikes market research in Asia: SARS is already perceived as a greater threat to the sustainability of the market research and advertising business in Asia than the war on Iraq according to a quick survey of major market research and advertising agency executives based in Asia yesterday. Postponements and cancellations of projects due to inability to attend briefings and observe focus groups by clients are the major cause
Read more at: SARS strikes market research in Asia
March 09, 2003
Prospects of War affect Asian consumer demand growth for the next 12 months: War is on the minds of many consumers in Asia, possibly causing many to delay purchases due to increased unknowns from an anticipated war in Iraq. Both foreign and domestic investment has also slowed in most Asian equity markets this month.
February 25, 2003
Asia Pacific IT professionals to outnumber other regions by 2006: It was only a matter of time before the center of the IT and computer programming world moved towards Asia. A new IDC report estimates that the Asia Pacific will house more computer programmers than any other region including North America and Europe by 2006.
January 19, 2003
Health and Fitness Club market in South East Asia receives boost from new USA entrant: The health and fitness club craze which hit the West a couple of decades back has been slowly building in South East Asia over the past decade with trendy up-market shrines to narcissism, pop music and physical health taking over from the liniment-scented jock-joints in low rental neighbourhoods of yesterday.
December 06, 2002
What Asians think of a US dominated world - PEW Global Attitudes Survey: Today, Americans and their media are doing a bit of naval gazing with the release of 'What the World Thinks in 2002', the first major report of the US based 'Pew Global Attitudes Project' by the 'Pew Research Center for The People & The Press'. It presents a profile of a world increasingly uncomfortable with US policy and their dominant economic and political position.
November 05, 2002
Soft drinks market expanding in Asia: The soft drink industry is sporting smiles in Asia at present, defying downturns in other industries, especially in the hotter climates of South and South East Asia, in developing countries where increasing disposable incomes mean mass markets can now indulge in ego-gratifying brand consumption even if underneath it's really just plain old H2O, and where increasing taxes on alcoholic beverages has seen consumers turn soft.
Read more at: Soft drinks market expanding in Asia
October 19, 2002
How shifting Asian consumer media habits are forcing new advertising strategies: Results of a Research International study commissioned by 'AdVantage Channel' in Asia demonstrate the changing ad viewing habits of Hong Kong consumers and the effectiveness of combining traditonal TV branding with Point of Sale (POS)
September 08, 2002
The wearable computer trend in Asia: US based research firm Venture Development Corporation (VDC) published a report on the "Global Market for Wearable Computers" this week, predicting growth of more than 50% annually to 2006.
Read more at: The wearable computer trend in Asia
June 27, 2002
World Cup Soccer an un-even draw for Asian advertisers: World Cup Soccer has not been the advertising draw throughout Asia that many expected. Despite conducting the World Cup for the first time in Asia, interest in the international game has varied widely by region, even within countries, making targeting difficult.
Read more at: World Cup Soccer an un-even draw for Asian advertisers
May 01, 2002
Ads.com features US TV commercial information: It's 100% American but a new web site may provide useful information and ideas for advertising and market researchers working in Asian markets.
Read more at: Ads.com features US TV commercial information
US Cable Networks Reject Saudi Ad Campaign: Do these ad execs think that the American public really think there is a "War Against Terror" or do they still think it is a war against Arabs or Muslims, or a war to regain lost pride?
Read more at: US Cable Networks Reject Saudi Ad Campaign
March 24, 2002
Pepsi targets Asian markets: US beverage giant PepsiCo has targeted 6 countries in Asia out of 29 world wide that it says it needs to be among the top-selling brands in 2002
Read more at: Pepsi targets Asian markets
March 17, 2002
HSBC brands as 'The World's Local Bank': Consumers want to be treated as individuals and know that companies understand what makes their community unique
Read more at: HSBC brands as 'The World's Local Bank'
Cultural Associations for Color: An introduction to national cultures and their differing perceptions of color, as well as an operationalization of Hofstede's five dimensions of world culture...
Read more at: Cultural Associations for Color
March 16, 2002
Asian Airlines commence media advertising campaign in Asia: Asian airlines are betting on 'pent-up' demand with a new US$ 1.4 billion advertising campaign run by the 18-member Association of Asia-Pacific Airlines (AAPA).
March 14, 2002
Ad pulling and press independence in UAE: The hoary old issue of editorial independence and advertising arises in the UAE
Read more at: Ad pulling and press independence in UAE
March 05, 2002
Product placements in video games: American actor Danny Divito chomped his way through masses of Dunkin Donuts in one flick and Coke appears magically in the hands of stars on other popular celluloid offerings. But Nintendo is now also getting hip to product placements in their video games.
Read more at: Product placements in video games
Inter-Asian trade under-estimated in recovery: Export demand is increasing in Asia, as well as in the West...
Read more at: Inter-Asian trade under-estimated in recovery
February 26, 2002
Asian markets first to recover in global recovery?: The popular Western analysis spin of the Asian crisis - that Asian economies were badly managed internally, and beset by sweetheart relationships, corruption and political favours - has been dealt a blow by the travails of Enron, Global Crossing and Anderson et al...
Read more at: Asian markets first to recover in global recovery?
February 19, 2002
Steel export hit for Korea, China and Taiwan: Japanese economic crisis affects key steel exporters
Read more at: Steel export hit for Korea, China and Taiwan
Pirates in Vietnam: Pirating in Asia has been a problem for over a decade. In developing markets however, software makers in particular are happy to turn a blind eye to piracy in order to build brand recognition and market share.
Read more at: Pirates in Vietnam
February 18, 2002
Asian economies on the mend says BBC: The BBC today published an article hailing an Asian economic recovery.
Read more at: Asian economies on the mend says BBC
al-Jazeera loses ad revenue: Business magazine Forbes today reported that al-Jazeera, the Arab satellite TV network that received international exposure following September 11th expects to lose 25% of ad revenue due to advertising boycotts
Read more at: al-Jazeera loses ad revenue
February 17, 2002
An optimistic view on South East Asian economies: Increasing competition from China is forcing South East Asia to re-evaluate their competitive strategies. Now is the time to re-focus on competitive strengths.
Read more at: An optimistic view on South East Asian economies
Asian Market Research News provides the latest news relating to the practice of market research in Asian countries, industry and consumer surveys, economic prospects, case studies, market and branding strategy & market entry. It is intended for business marketing professionals targeting Asian markets.
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