Abstract: Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals' perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.

Keywords: National cultures, Malaysia, Advertising, Regulations, Media
Article Type: Survey
Quality Indicators: Research Implication- *, Practice Implication- *, Originality- *, Readability- **

Abstract: A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in Malaysia, the competition is becoming fiercer withthe existence of the Islamic bank, which was established specifically to cater for the needs of the Muslim population in the country. To attract more customers, both conventional and Islamic banks should have information on factors used by customers in selecting their banks. Investigates how Muslims and non-Muslims select their banks and what services they use frequently. Results show that there are many similarities between Muslims and non-Muslims in their selection of banks and utilization of services.

Keywords: Banks, BIMB, Customer surveys, Financial services, Islam, Malaysia, Questionnaires, Religion
Article Type: Survey
Quality Indicators: Research Implication- ***, Practice Implication- ***, Originality- *, Readability- ***

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