Market Research Intelligence
Tradeport's Malaysia Overview Country Overview info is from the CIA FactBook, but original information from STAT-USA on trade information, Sources of Financing, Key contacts (embassies etc) and Travel and Culture. Site is designed mainly for US traders but useful for all.
World Bank Country brief for Malaysia
Malaysia Market Research Reports From Tradeport - many regularly updated short briefs on industries, investment climate, business projects, and relevant gov. policy in Malaysia. At present seems to have stopped indexing in 2000.
CIA's World FactBook on Malaysia The US CIA proving they can actually be useful, though dated. You will find these stats reproduced verbatim on many sites as they are free and a valuable introduction
Asian Development Bank's Country Data Malaysia Key, mainly Japanese-funded, international non-government organization.
Cultural values and advertising in Malaysia: views from the industry (153 Kbs) By
David S. Waller and Kim Shyan Fam
Abstract: Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals' perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.
Keywords: National cultures, Malaysia, Advertising, Regulations, Media
Bank Patronage Factors of Muslim and Non-Muslim Customers (58 Kbs) By
Sudin Haron, Norafifah Ahmad and Sandra L. Planisek
Abstract: A fiercer level of competition is becoming the most influential factor in the structure and activities of the banking system around the globe. Banks are competing not only with themselves, but also with other financial institutions within the financial industry. In a plural society such as in Malaysia, the competition is becoming fiercer withthe existence of the Islamic bank, which was established specifically to cater for the needs of the Muslim population in the country. To attract more customers, both conventional and Islamic banks should have information on factors used by customers in selecting their banks. Investigates how Muslims and non-Muslims select their banks and what services they use frequently. Results show that there are many similarities between Muslims and non-Muslims in their selection of banks and utilization of services.
Keywords: Banks, BIMB, Customer surveys, Financial services, Islam,
Malaysia, Questionnaires, Religion
You can clear the boxes and replace with your own terms if you wish. These databases contain columns, research articles, cases and marketing research information. For current and today's news and headlines about Malaysia, use the "news" link above.