U&A - Usability and Attitude Surveys

U&A commonly refers to Usability and Attitude Surveys

Generally broad based in nature, these surveys attempt to measure the extent to which a product or service is easy and effective to use, the way it is used and the attitudes of a certain target group of consumers have to the product or service.

The results of a U&A survey would commonly suggest weaknesses and strengths of the product, areas for improvement, and other implications for product design and development, branding and marketing.