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Market Research Graffiti

An occasional column on market research practice and professional issues in Asia from Asia Market Research dot com

 

AMR Recommends...

Branding Asian Tourist Destinations - Trends and Brand Recall [First in a series on tourism research to be published weekly in February]
February 2003
Rod Davies, Orient Pacific Century

All eyes on China - Foreign companies move market research focus to China
September 2002
Rod Davies, Orient Pacific Century

Brand Name Discombobulation
January 2001
Rod Davies, Orient Pacific Century

Quantitative and Qualitative Research: Where the twain meet...
October 2000
Rod Davies, Orient Pacific Century

The Strategic Marketing Plan
September 2000
Clarence Henderson, Henderson Consulting International

Strategic Branding in the 21st Century
June 2000
Clarence Henderson, Henderson Consulting International

Outsourcing Your Market Research Needs
April 2000
Clarence Henderson, Henderson Consulting International

Advertising Agencies and Market Research
February 2000
Rod Davies, Orient Pacific Century

 

Market Research Graffiti is a regular column on issues of interest to the market research community.
Contributions are very welcome