Asian Marketing and Market Research News

Asian consumer growth index bullish for Thailand, China and India: Asia Market Research dot com's August update to the Asian Consumer Growth Prospects Index is marked by the first tentative upturn for the long suffering Japanese consumer market, more confidence in the Chinese consumer market with the containment of SARS, and a quite substantive uptick for India (and to a lesser extent Pakistan), where decreased tensions with each other has reduced country risk significantly. [Aug 14 2003]

Consumer growth prospects fall in the wake of SARS: April's Asian Consumer Growth Index, AMR's index of consumer growth prospects for the next 12 months, shows almost all of the 12 economies surveyed on the decline, in particular Hong Kong, Singapore and China. [Apr 14 2003]

SARS strikes market research in Asia: SARS is already perceived as a greater threat to the sustainability of the market research and advertising business in Asia than the war on Iraq according to a quick survey of major market research and advertising agency executives based in Asia yesterday. Postponements and cancellations of projects due to inability to attend briefings and observe focus groups by clients are the major cause [Apr 4 2003]

Prospects of War affect Asian consumer demand growth for the next 12 months: War is on the minds of many consumers in Asia, possibly causing many to delay purchases due to increased unknowns from an anticipated war in Iraq. Both foreign and domestic investment has also slowed in most Asian equity markets this month. [Mar 9 2003]

Asia Pacific IT professionals to outnumber other regions by 2006: It was only a matter of time before the center of the IT and computer programming world moved towards Asia. A new IDC report estimates that the Asia Pacific will house more computer programmers than any other region including North America and Europe by 2006. [Feb 25 2003]

Health and Fitness Club market in South East Asia receives boost from new USA entrant: The health and fitness club craze which hit the West a couple of decades back has been slowly building in South East Asia over the past decade with trendy up-market shrines to narcissism, pop music and physical health taking over from the liniment-scented jock-joints in low rental neighbourhoods of yesterday. [Jan 19 2003]

What Asians think of a US dominated world - PEW Global Attitudes Survey: Today, Americans and their media are doing a bit of naval gazing with the release of 'What the World Thinks in 2002', the first major report of the US based 'Pew Global Attitudes Project' by the 'Pew Research Center for The People & The Press'. It presents a profile of a world increasingly uncomfortable with US policy and their dominant economic and political position. [Dec 6 2002]

Soft drinks market expanding in Asia: The soft drink industry is sporting smiles in Asia at present, defying downturns in other industries, especially in the hotter climates of South and South East Asia, in developing countries where increasing disposable incomes mean mass markets can now indulge in ego-gratifying brand consumption even if underneath it's really just plain old H2O, and where increasing taxes on alcoholic beverages has seen consumers turn soft. [Nov 5 2002]

How shifting Asian consumer media habits are forcing new advertising strategies: Results of a Research International study commissioned by 'AdVantage Channel' in Asia demonstrate the changing ad viewing habits of Hong Kong consumers and the effectiveness of combining traditonal TV branding with Point of Sale (POS) [Oct 19 2002]

The wearable computer trend in Asia: US based research firm Venture Development Corporation (VDC) published a report on the "Global Market for Wearable Computers" this week, predicting growth of more than 50% annually to 2006. [Sep 8 2002]

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