Articles | Summary |
| Focus groups in Asia (Rod Davies, Orient Pacific Century, 1999) | Guide, Tips and considerations for focus group market research in Asia |
| An Introduction to Marketing Research in China (Barton Lee and Alexander Wong, East Marketing Research Institute, Guanzhou, China; Quirk's Marketing Research Journal, 1996) | Clear and practical summary of the PRC marketing research industry, clients, Respondants, sample design, sample selection, quantitative-qualitative mix, survey media, specialised services, time and costs, analytic methods and emerging trends. |
| Agricultural research in Asia (Nick Easen, Asia Market Intelligence, Hong Kong; Quirk's Marketing Research Journal, 1998) | Agriculture is still the major economic base in many Asian countries. Market research involves remote areas and language problems. Eason's excellent article reports on how he managed a research project in Indonesia. His thrust? In this situation innovation reigns supreme! |
|
Emerging trends in China’s marketing research industry (Barton Lee, Martin Zhao, and David Tatterson, Quirk's Marketing Research Journal; 1998) | An update of the "introduction" article above by the same authors. As they say, things move fast in China. |
|
Omnibus research in Asia has unique demands (Jerry Stafford, Mark Stapylton-Smith, and Geoff Hutton, SRG International, Quirk's Marketing Research Journal; 1996) | Good overview from one of the world's foremost providers of Omnibus Research. The extra considerations involved in administering omnibus research and tips. |
|
Telephone research in Asia - the wave of the future? (Bjorn Huysman, ACR Hong Kong, Quirk's Marketing Research Journal; 1998) | The growing use of telephone research, especially via CATI, and the feasibility of carrying out such research in each country. |
|
The importance of context in conducting Asian research (Sandra M. J. Wong, Asian Marketing Communication Research, Belmont, California, USA, Quirk's Marketing Research Journal; 1993) | Though an old article, a good cautionary tale of cultural differences, especially relating to the Chinese family structure and decision making. It has lost little relevance since it's first publication. Practical implications. |
|
Three factors are critical to successful Asian market research (Grace Chin, Asian Perspectives, New York, USA, Quirk's Marketing Research Journal; 1995) | Language, "cultural matching" and techniques of communication are the three critical factors. Short concise article. |
|
Toto, I don’t think we’re in Kansas anymore (Walter S Brown, Focus Groups International Japan, Quirk's Marketing Research Journal; 1995) | Issues in international focus groups, with a special view from Japan. Chatty and inspiring article about running focus groups in Japan. |
| For further articles on Asian market research try our monthly feature article, and the search facilities on the Search page. Articles on market research are made available regularly as feature articles throughout the Asia Business Strategy & Street Intelligence Ezine and Branding Asia dot Com. |
| We are very happy to link to other articles of substance and relevance from this page, or publish on this server. Enquiries can be directed in the first instance to Chiyo Hyiuki at chiyo@apmforum.com. |